in South East Asia (S.E.A.)

Synagie has led the digital transformation of commerce in S.E.A. since 2014.
We are the 4th highest growth company in APAC (Financial Times, 2020) and the
#1 fastest growth company in Singapore (The Straits Times, 2020).


Comprising of an experienced, innovative, and energetic group of people,
Synagie strives to empower a smooth digital transformation for your business.


Strategic Regional Partners with Lazada and Shopee

Recently awarded the coveted Best Lazada Partner regionally at the recent 2021 Brands Future Forum (BFF), we are Lazada's 3-starred business partner in Singapore, Philippines and VIetnam.


Our Brand Partners

Ester Lauder Companies, L’Oreal, Shiseido, Nike, Coach, Nestle and Kimberly Clark as well as over 100 local small and medium businesses.

Our Passionate Team of Over 400 Employees

Serves over 600 brands across 8 S.E.A. markets.


Powered by BIG TECH

Our 6 business units and their solutions. We provide an end to end ecosystem to help brands transform and win digitally.

Our Eventual Cloud
Based Solutions

Allow brand partners to automate, integrate and simplify all aspects of commerce value chain from multi-channel content, order, inventory management, warehousing, last-mile delivery, to customer service and data analytics.

600 +

Brand Partners


Revenue CAGR
(2015 - 2020)






  • 2022
    Winner of Lazada Best Partner Award 2022 Across the Region.
  • 2022
    Launch Synagie in Spain.
    Launch Synagie Commerce Academy (SCA).
  • 2021
    Winner of ​
Lazada Best Partner Award 2021. Across the Region.
    Lazada 3 Star LP in SGPHVN.
  • 2021
    Provide full suite of marketing services to brands.
    Achieved 600 Brand Partners
  • 2020
    Appointed by Nike and partner with SG ESG to support SME sector.
    Invested by Alibaba and Gobi. Complete buy-out from list-co.
    Launch Synagie in INDO & HK.
  • 2019
    Started working with LEL on Co-location.
    Appointed digital transformation partner by ESG & MDEC.
    Launch Synagie inTH.
  • 2018
    Started working with our 1st Luxury Beauty Brands - Estee Lauder Companies.
    Synagie listed on SGX on 8 Aug.
    Launch Synagie in VN & PH.
  • 2017
    Launch Synagie in MY.
  • 2016
    Launch of Synagie and converted to B2B2C model and sell on marketplaces.
  • 2015
    Launch of beautiful.me with FMCG brands.
  • 2014
    Incorporated in Dec 2014.



Clement Lee


Clement Lee

CEO of Synagie since the Group’s inception in 2014. Responsible for general management & business development for the Group.

>20 years of experience in the lifestyle, entertainment sector.


Olive Tai

Managing Director

Olive Tai

Managing Director of Synagie, the leading E-commerce Enabler in SEA, Olive is responsible for the operations of the Group’s commerce business in the region. As of 2022, Synagie is located in 6 markets, works with 600 brand partners and employs more than 400 full time employees across SEA.

Olive has more than 20 years of experience in the FMCG & Retail industry in Asia Pacific. Beginning her career at Johnson & Johnson as a management trainee in 1998. She rose through the ranks and embraced different roles from sales to data analytics to trade marketing. In 2009, she joined Bausch & Lomb as its Regional Customer Development Director. Watsons Singapore invited Olive to join them as Trading Director in 2011 and in her tenure, soon triple hatted, leading both the Pharmacist Division and the Space Management Teams as well.

In 2015, Olive finally embraced her entrepreneurial inner child to boldly set up Beautiful Me, an ecommerce marketplace specializing in the BBB (Body, Beauty, Baby) sector working with many top FMCG brands in Singapore. In 2016, she pivoted the business to Synagie which she has nurtured to become the present day driving force behind SEA’s digital commerce transformation.

A proud mother of 2 beautiful girls, she is also the founding and current ex-co member of SG-WEN (Women Entrepreneur Network) set up to promote and facilitate greater collaboration between and support for women business leaders in Singapore.


Zanetta Lee

Executive Director

Zanetta Lee

Executive Director of Synagie and Head of Corporate Affairs, she oversees the Group’s growth, business development & corporate affairs.

>15 years of experience in automotive & retail sector.


Synagie Leadership Team

Synagie Leadership Team

View all Synagie Leadership Team


Join Synagie as a Brand Partner today!