![[Growth] Running Effective Promotions](https://synagie.com/get/resource/platform/conf/20260602/picture/EP8MainThumbnailMP2061643454062829568_600.png)
[Growth] Running Effective Promotions
About This Service
What You'll learn: By the end of this course, you will be able to: • Plan and execute high-impact promotional campaigns • Identify and segment target audiences for effective promotions • Measure performance and optimize promotional strategies
What's Included
- Learn how to create promotional campaigns that align with business goals and drive sales performance.
- Discover how audience segmentation and targeting strategies can improve campaign effectiveness and customer engagement.
- Explore different promotional mechanics and how to apply them strategically across campaigns and customer touchpoints.
- Understand how to measure campaign performance, analyze results, and optimize promotions for long-term growth and retention.
Pricing
The Lazada University Advanced Seller Program helps eCommerce sellers scale and build sustainable brands. Developed with Synagie and Lazada University, it offers practical strategies across product, branding, performance, and AI—with clear takeaways for immediate application.
Episode 8: Running Effective Promotions
This episode focuses on how sellers can design and execute effective promotional campaigns that drive sales, strengthen customer engagement, and support long-term business growth through smarter targeting and performance optimization.
This course includes 10 short video segments, supported by supplementary reading materials and a short quiz to reinforce key concepts and encourage practical application. Each segment explores a core element of promotional strategy — from campaign planning and audience targeting to promotion optimization, customer retention, and performance analysis.
Segment 01: The Role of Promotions in eCommerce Growth
Understand how promotions support visibility, conversion, retention, and long-term growth.
Segment 02: Key Components of an Effective Campaign
Learn how to build campaigns with clear objectives, sustainable offers, and measurable results.
Segment 03: Using Data to Drive Smarter Promotions
Use SKU performance, price elasticity, and customer data to plan stronger promotions.
Segment 04: Leveraging Promotional Tools Effectively
Apply vouchers, coins, flash sales, bundles, and campaign placements more strategically.
Segment 05: Targeting the Right Customers with Segmentation
Tailor promotions to different customer groups using behavior and demographic data.
Segment 06: Choosing the Right Promotion Mechanics
Select the right mechanics to drive conversion, basket size, retention, and engagement.
Segment 07: Measuring Campaign Success
Track the right metrics to evaluate campaign impact and improve future planning.
Segment 08: Applying Brands Winning Promotion Strategies
Learn how successful brands align promotions with positioning, timing, and category needs.
Segment 09: Common Promotion Pitfalls to Avoid
Avoid over-discounting, poor timing, weak SKU selection, and unsupported planning.
Segment 10: Using AI to Enhance Promotion Strategies
Use AI to personalize offers, improve targeting, and optimize campaign decisions.
The Speaker
Jie Chong Tay is Deputy Commercial Director at Synagie, bringing over a decade of experience in retail, eCommerce, and digital transformation. He specializes in business development, strategic partnerships, P&L management, and marketplace growth, helping brands scale and optimize performance across Southeast Asia. He is known for driving commercial success through data-driven strategies, strong partnerships, and a deep understanding of the evolving eCommerce landscape.