Wired to win content commerce.
From KOL management and live commerce to AI-powered content creation, Synagie helps brands build people and content marketing engines that drive engagement, trust, and sales across Southeast Asia.
One connected suite for content, creators, community, and conversion.
Everything your brand needs to win content commerce across Southeast Asia.
Creator Marketing
Inspire and influence with the right creators
- Seeding Influencers
- Affiliate Marketing
- Sponsored KOL Management
Live Commerce
Turn attention into action in real time
- Live Video Content
- Live Host Recruitment
- Live Show Production & Management
- AI-Assisted Livestreaming
Content Studio
Scale content creation, from AI to studio
- Content Strategy
- Copywriting & Script Writing
- Basic & Pro Video Creation
- AIGC Content
Social Media Management
Stay always-on, relevant, and responsive
- Content Strategy
- Community Management
- Platform Review & Optimisation
- Social Listening & Insight Gathering
Inspire and influence with the right creators.
Build reach, trust, and sales through data-led creator activations.
Creator marketing works best when influence and commercial intent are built together. Synagie helps brands go beyond one-off activations by connecting creator selection, content briefing, seeding, sponsored campaigns, and affiliate models into one managed programme.
What we do
Match creators based on brand fit and performance signals
Activate product seeding and sponsored creator campaigns
Run creator affiliate campaigns across key marketplaces
Manage workflows from briefing to execution
Turn attention into action in real time
From always-on brand livestreams to AI avatar coverage — we manage end-to-end live commerce operations that build audiences and drive GMV across Shopee and TikTok.
Live commerce is not a single format. It is a strategic channel that can educate, persuade, and convert depending on the business objective. Synagie plans the right format, manages execution end to end, and extends coverage with AI-assisted livestreaming.
How we activate live commerce
EDUCATE (BAU)
Product awareness · New followers · Brand visibility
KPIs: Views, Followers, A2C
PERSUADE (BAU)
Drive always-on sales through promotions, vouchers, and conversion-led live sessions
KPIs: GMV, Conversion Rate
CONVERT (CAMPAIGN)
Activate hero SKUs and campaign peaks during major platform moments
KPIs: GMV, Conversion Rate, AOV
AI avatar achieves 50–90% of real host GMV/H across SEA markets
Case study: ANTA — 10+ ROI, 8.5% AI livestream GMV penetration
100% AI-generated, customisable person, product and scene elements
AI extends coverage off-peak — securing traffic when human hosts are offline
Create more. Spend less. Convert better.
Synagie's AIGC suite generates high-quality commerce content at scale — from AI short videos and product avatars to branding films and micro-dramas. No photoshoot required.
Built for brands that need both speed and quality, Content Studio combines AI-powered creation with market-ready execution across formats, platforms, and Southeast Asian markets.
Already adopted by: Bobbi Brown · Tom Ford · Estée Lauder · KIDO · UNES
AI Short Video
Reference video + product = AI-generated short video localised for market and platform.
Product Avatar
Single product image + avatar template = explainer content without a model shoot.
AI Branding Video
Brand inputs + AI production = high-quality brand films with faster turnaround.
AI Micro Drama
Brand story + AI storytelling = episodic short-form content built for immersion and recall.
Convert audiences with video content.
Strategic, authentic and engaging content that drives results — from UGC-style social videos to professionally produced brand films, in every SEA language.
Creative production is where brand storytelling meets platform performance. Synagie combines strategy, scripting, transcreation, and production to create content that fits the format, reflects the brand, and drives action.
- Conceptualisation & storyboarding
- Content strategy & copywriting
- Scriptwriting & transcreation to all ASEAN languages
- Basic video — UGC-style content suited for TikTok algorithm
- Pro video — professionally shot and edited to establish brand image
- Art creation · photography · videography (offline and online)
Basic Video
Fast, agile, and built for platform-native engagement.
Pro Video
Higher-production content designed to elevate brand image and product storytelling.
Stay always on, relevant, and in tune
with your audience.
Keep your brand active, relevant, and consistent across Southeast Asia's leading social and commerce platforms with content strategy, community management, and insight-led optimisation.
Stay top-of-mind between campaigns with a social presence that's planned, not ad hoc. Synagie helps you shape clear content pillars, keep communities engaged, review how each platform is performing, and gather audience and competitor insights that feed back into smarter content decisions across Southeast Asia.
What we do
Content Strategy
Define what to say, where to say it, and how often. We map content pillars, posting cadences, and formats by platform and market, so every post has a job to do.
Community Management
Look after the front line of your social presence, responding to comments and direct messages to nurture an active community.
Platform Review & Optimisation
Regularly review profiles and performance to refine what's working: content mix, creative formats, captions, and basic use of features (e.g., hashtags, live, stories, pins).
Social Listening & Insights Gathering
Focus on insights and recommendations — reviewing comments, trends, and competitor activity to shape what you do next.
Trusted by 85 brand partners across Southeast Asia.
Regional beauty, fashion and sports category experts — managing Aesop, Coty, Estee Lauder Companies, Furla, Kate Spade and Nike across multiple markets.
Brands choose Synagie for more than execution alone. We bring together creator networks, live commerce expertise, content production, and AI-powered solutions in one connected model built for Southeast Asia.
Trusted by leading brands worldwide
Ready to win content commerce in Southeast Asia?
Our team of content and creator specialists is ready to build and run your people and content marketing strategy.