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[Growth] Pricing Strategy and Profit Margins
About This Service
What You’ll Learn By the end of this course, you will be able to: Set competitive yet profitable prices Calculate ideal price points and manage profit margins Adjust pricing based on market changes and demand Use AI tools to support pricing decisions Avoid common pricing mistakes
What's Included
- Practical frameworks for pricing and margin optimisation
- Real examples of competitive and profitable pricing strategies
- Short, focused lessons designed for easy learning and application
- Actionable insights to improve profitability and pricing decisions
Pricing
The Lazada University Advanced Seller Program helps e-commerce sellers scale and build sustainable brands. Developed with Synagie and Lazada University, it offers practical strategies across product, branding, performance, and AI—with clear takeaways for immediate application.
Episode 5: Pricing Strategy and Profit Margins explores how sellers can set prices strategically to balance profitability and competitiveness. This course includes 10 short video segments, along with supplementary reading materials and a short quiz to reinforce key concepts and encourage practical application. Each segment explores a key element of pricing — from setting ideal price points and managing profit margins to adapting to market changes and using AI tools to support smarter decisions.
Segment 01: Key Components of an Effective Pricing Strategy
Understand the main factors that shape a pricing strategy built for growth and profitability.
Segment 02: Calculating The Ideal Price Point
Learn how to set a price that balances cost, value, and market competitiveness.
Segment 03: How AI Helps in Pricing Strategy
Use AI to analyze pricing signals and support smarter pricing decisions.
Segment 04: Role of Profit Margins in Pricing
Understand how profit margins influence pricing decisions and business sustainability.
Segment 05: Competitive Pricing Without Undercutting
Stay competitive in the market without sacrificing healthy margins.
Segment 06: Common Mistakes in Pricing and How AI Helps
Avoid pricing errors and use AI to improve accuracy and reduce risk.
Segment 07: Adjusting Prices to Market Changes
Adapt pricing based on market movement, demand shifts, and performance data.
Segment 08: AI-driven Analytics for Market Trends
Use AI insights to detect trends that inform pricing and promotional strategy.
Segment 09: International Pricing and Parity
Learn how to approach pricing across different markets while maintaining consistency.
Segment 10: Maximizing Profit Without Compromising Quality
Balance profitability with product quality to strengthen long-term business value.
The Speaker
Malcolm Ngo, Deputy Commercial Director at Synagie, brings over 10 years of experience in digital commerce, driving growth across Southeast Asia. He leads regional eCommerce strategy and key partnerships, including managing the Nike SEA account across six markets. Specialising in marketplace strategy and commercial growth, Malcolm has built strong platform partnerships and driven scalable, high-impact results.