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[Growth] Leveraging Social Media for Brand Growth
About This Service
What You’ll Learn: By the end of this course, you will be able to: • Use social media to expand brand reach and visibility • Develop content strategies that attract and engage audiences • Build stronger relationships with customers through interaction and feedback • Use AI insights to optimise content and marketing performance • Avoid common social media mistakes that weaken brand presence
What's Included
- Practical frameworks for growing brand presence on social media
- Real examples of content strategies that drive engagement
- Short, focused lessons designed for easy learning and application
- Actionable tips to strengthen community, trust, and brand visibility
Pricing
The Lazada University Advanced Seller Program helps e-commerce sellers scale and build sustainable brands. Developed with Synagie and Lazada University, it offers practical strategies across product, branding, performance, and AI—with clear takeaways for immediate application.
Episode 3: Leveraging Social Media for Brand Growth, explores how sellers can use social platforms strategically to expand their reach, connect with their audience, and strengthen their brand presence.
This course includes 10 short video segments, along with supplementary reading materials and a short quiz to reinforce key concepts and encourage practical application.
Each segment explores a key element of using social media effectively — from platform selection and content strategy to audience engagement and AI-powered insights:
Segment 1: Expanding Brand Visibility Across Platforms
Learn how social media can expand brand reach, engagement, and community beyond geographic limits.
Segment 2: The First Step to Building a Social Media Presence
Understand how defining brand identity, audience, and content strategy creates a strong foundation.
Segment 3: Choosing the Right Social Media Platforms
Learn how to select the platforms that best match your audience and content format.
Segment 4: The Role of Content in Brand Building
Discover how storytelling and User-Generated Content strengthen brand connection.
Segment 5: AI's Role in Using Social Media Insights for Branding Decisions
Explore how AI can analyse data, personalise content, and optimise marketing performance.
Segment 6: Strengthen Relationships with UGC & Feedback
Learn how to build trust and community through customer interaction and content sharing.
Segment 7: AI Tools for Social Media and Content Optimisation
Use AI and Social Listening tools to track performance and identify winning content.
Segment 8: Staying Consistent with Brand Messaging
Maintain a consistent voice and identity across platforms through planning and guidelines.
Segment 9: Common Mistakes to Avoid in Brand Building
Identify mistakes that weaken engagement and learn how to create more meaningful content.
Segment 10: AI’s Role in Enhancing Marketing Work
Learn how AI tools can support content creation, automation, and marketing efficiency.
The Speaker
Melissa Wong has over 14 years of experience in digital marketing and brand storytelling. She leads Synagie’s People and Content Marketing across six markets, specialising in social media strategy, influencer marketing, and social commerce. Her team has delivered more than 350 live shows, showcasing her expertise in building brand engagement through content and livestreaming.