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[Growth] Building a Powerful Brand Story
About This Service
What You’ll Learn By the end of this course, you will be able to: • Craft a compelling brand identity and narrative • Establish a unique brand voice and visual consistency • Align your brand story with your mission and core values • Build emotional connection through storytelling • Avoid common branding mistakes that weaken trust
What's Included
- Step-by-step guidance to craft a clear and compelling brand story.
- Real-world examples of brands that build loyalty through consistency.
- Short, focused lessons that simplify branding for e-commerce sellers.
- Developed by Synagie in collaboration with Lazada University.
Pricing
The Lazada University Advanced Seller Program helps e-commerce sellers scale and build sustainable brands. Developed with Synagie and Lazada University, it offers practical strategies across product, branding, performance, and AI—with clear takeaways for immediate application.
Episode 2: Building a Powerful Brand Story, focuses on how sellers can build a clear, consistent, and compelling brand identity that stands out in a competitive marketplace.
This course includes 10 short video segments, supported by supplementary reading materials and a short quiz to reinforce key concepts and encourage practical application. Each segment focuses on a core building block of a strong and consistent brand story — from defining identity and mission to shaping voice, storytelling, and visual presence:
Module 1: Core Elements of a Strong Brand Identity
Define your purpose, visuals, voice, and customer experience to guide every brand decision.
Module 2: The Role of Mission and Values in Brand Storytelling
Use clear mission and values to create authentic narratives that attract loyal customers.
Module 3: The Importance of Storytelling in Branding
Learn how storytelling builds emotional connection and strengthens brand differentiation.
Module 4: The Role of Consistency in Brand Recognition
Ensure consistent visuals, tone, and service to build trust across channels.
Module 5: Adapting Brand Voice While Staying True to Your Core
Adapt your tone for different formats without losing your brand’s identity.
Module 6: Case Study — Glossier: Community and Consistency
Explore how community-led branding and consistent aesthetics drive loyalty and recall.
Module 7: Defining Your Brand Voice and Personality
Translate customer insights into a clear, documented brand voice guide.
Module 8: Balancing Authenticity with Market Trends
Stay relevant by adopting trends selectively while protecting brand integrity.
Module 9: Building a Compelling Brand Story
Craft and test a purpose-driven narrative that truly resonates with your audience.
Module 10: Avoiding Common Branding Pitfalls
Identify inconsistencies and positioning gaps before they damage your brand.
The Speaker
Samantha Ong is the Chief Marketing Officer at Synagie with over 15 years of experience in retail, digital marketing, and e-commerce. She has led brand growth for leading beauty and lifestyle companies, including L’Oréal and Spa Esprit Group, driving multi-brand strategies and integrated marketing initiatives. Samantha shares practical insights on building strong, differentiated brands by combining clear storytelling, strategic positioning, and measurable performance outcomes to support both short-term impact and long-term growth.