Sales & Commercial
Full Year Calendar Planning
About This Service
A well-defined Full Year Calendar Plan ensures that brands stay ahead of key sales events, promotions, and marketplace campaigns while maintaining a structured approach to digital commerce execution. This service provides a comprehensive annual roadmap, outlining planned activities for mega sales, product launches, seasonal promotions, and tactical marketing initiatives. By aligning sales, marketing, and operational strategies, brands can optimize resource allocation, campaign effectiveness, and revenue growth throughout the year.
Preview
What's Included
- Annual Sales & Promotional Roadmap – Plan key events such as 11.11, 12.12, and platform-led campaigns.
- Product Launch & Merchandising Planning – Align launches with high-traffic periods.
- Marketing & Advertising Integration – Ensure promotions sync with omnichannel marketing efforts.
- Inventory & Fulfillment Readiness – Prevent stockouts by planning demand forecasts.
- Data-Driven Campaign Optimization – Adjust strategies based on historical performance insights.
Pricing
S$2,000
SGD
/month
Essential
Per brand
Monthly
Choose Plan
Frequently Asked Questions
It is a structured annual roadmap covering all planned sales events, product launches, seasonal promotions, marketplace mega-campaigns, and marketing initiatives. It gives your brand a single source of truth for commerce execution across the year.
This service is ideal for brands that operate across multiple channels and need a coordinated approach to sales planning — particularly those participating in regular marketplace campaigns and managing multiple product launches throughout the year.
The Essential plan covers promotion submission and setup across up to 3 marketplace stores per month — for example, your Shopee, Lazada, and TikTok Shop storefronts.
The calendar is delivered as a structured planning document at the start of the engagement, with regular monthly reviews to assess performance, incorporate new data, and adjust forward-looking plans where needed.
Each monthly review covers campaign performance from the prior period, updates to the upcoming promotional calendar, any shifts in marketplace campaign schedules, and refinements to inventory or marketing alignment based on current trends.
Full Year Calendar Planning is a strategic planning service. Execution of specific campaigns — such as promotion submission is handled through Synagie's execution services, which can be bundled together.
Ideally 4–6 weeks before the start of a new quarter or financial year. This allows sufficient time for the initial briefing, historical data review, and calendar build before your next major campaign period begins.
Yes. The monthly fee covers the ongoing planning service including all scheduled monthly reviews, calendar updates, and strategic adjustments throughout the year.