OMNI Channel Customer Business Development Manager/ Asst Mngr (Key Account)


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Date: April 6, 2022 4:17:53 AM UTC
Company: Synagie
City: Selangor, Malaysia
Country: MY


Customer Business Development – Heart of Synagie

As part of Customer Business Development team for Omni Channel, you are expected to plan, operate and synergize both offline and online channels in order to deliver sales target, optimize profitability, and continuously develop omni-channel capabilities. Reporting to Regional Commercial Manager and equipped with openness to learn, enthusiasm and tenacity, your primary responsibilities are:

1. Develop and build Omni Channel Experience

a. Understand and leverage touchpoints for business development across Omni channel which consists of Offline retailers: Departmental Stores, Hypermarket/Supermarket, Online/e-Commerce: Lazada, Shopee

b. Develop, align with principle and implement channel portfolio strategies, go-to-channel routes and promotional plans to achieve mutually agreed business goals

c. Constantly learning about omni channel to enhance experience for customers and consumers

2. Key account management for offline & online Channel

a. Conduct regular meetings and quarterly business review with customer(s) and channels to ensure business progress and alignment towards agreed goals

b. Custodian of trade investments and promotional claims to enable business development

c. Conduct advance planning and gain alignment on business activities with customers and channels

d. Regular store visits to observe market changes and competitor activities as well as identify business opportunity

e. Execute and review agreed plans on channels’ seller centers (online) and offline retailers with entrepreneurship mentality to drive business targets

f. Manage all channels’ seller centers from trade activities to ensure strong seller’s store ratings

g. Conduct post activity / promotion analysis to improve and enhance forward plans

h. Pitch and negotiate with channels’ category manager to maximize brand’s exposure and visibility

3. Business Custodian for Synagie

a. Understand assigned customer(s) P&L and identify areas for growth / improvements

b. Negotiate trade terms and margins with customer to achieve win-win scenario

c. Prepare analysis and presentations in preparation for any trade / channel negotiations

4. Business Expansion Support

a. Identify potential customers’ leads based on the unique enabler provided by Synagie Omni Channel team

b. To constantly innovate for solutions to enhance our Omni Channel offerings and attract new customers

Synagie believes you will be an awesome fit for this role if you:

1. Hold a bachelor’s degree in any discipline of study

2. 5 – 8 years’ experience in offline key account management, departmental stores/hypermarket/supermarket (will be advantage) or/& distributor management. Online e-commerce marketplace experience like Lazada/Shopee will be added advantage.


4. Possesses entrepreneurial spirit, strong commercial acumen and hands on approach.

5. Possess good communication skills and able to work in a fast paced but nurturing environment.

6. A team player

Experience: 3 Year

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