Tuesday, March 19, 2019
Getting site views is great, but not enough. Success isn’t just about ranking high on search engines, and getting shares - you also need conversions. That is, you need people to click on the “buy” button. Here are some...
One of the biggest hurdles for new businesses is pricing: there’s a constant fear of setting higher prices than competing products, because people might not buy. This tends to result in super low pricing strategies. But selling cheap isn’t...
Ecommerce provides an unprecedented opportunity for businesses to “go international”. Today, even a 17-year-old’s blogshop can sell to an international market. But just because you can, does it mean you should? Due to the costs involved, there’s a right...
Taking your business online means you get to deal with international customers. If you’ve never done this before, you’ll soon notice a problem: currency exchange rates fluctuate all the time, and this can impact how much you make from...
We all like to think that appearances don’t matter. In reality, it’s more like appearances shouldn’t matter – but they do. Powerful women, who can take charge and be taken seriously, stand out at first glance. Here’s how to...
There are plenty of government initiatives to help Singapore businesses go online. But there’s a limit to what grants can do; in the end, many businesses don’t make the change because of complicated operational reasons. Here are the most...
With rents ranging between “absurd” and “second mortgage”, online businesses are the way to go these days. Whether you’re looking for a bit of side-income, or aiming to look down from the 60th floor of your future skyscraper, here’s...
Publishing relevant and useful content brings traffic, and credibility to your business. But just because you publish something, it doesn’t mean readers will come. To get traffic, you need to put effort into distribution. In this article, we look...
Social media empowers you to communicate with a large audience, and at speeds we could only have imagined before. While this is usually an advantage, we also need to be careful – a single wrong message can be broadcast...
Singapore is one of the most business-friendly countries in the world. As of March this year, Singapore overtook Silicon Valley as a hub for new tech companies: around 1,600 to 2,400 tech start-ups now benefit from government grants. Of...

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