About Us

About Us

Synagie is an ecommerce company that provides end-to-end commerce enablement solutions to businesses selling online and offline. Our mission is to simplify commerce and make it easier for brands and businesses to sell online. Established in end 2014, our clients include some of the world’s leading MNCs in the consumer goods sector and SMBs who are looking to simplify the complex commerce process. According to a 2018 report by Frost & Sullivan, we are one of the fastest growing ecommerce companies in Southeast Asia. In 2020, we were also ranked 4th Fastest Growing Company in Asia-Pacific by Financial Times, serving more than 300 consumer brands in the region.

Powered by technology such as real-time big data analytics and artificial intelligence, our cloud platform act as an integrated “back office” for our users to manage or automate their commerce process by handling the entire value chain from multi-channel content, order, inventory management to warehousing and last mile delivery. We aim to provide a completely integrated solution that will provide our users with an edge over their competitors in the new economy.

“Synagie is an enabler for our brands. Its End-to-End E-Commerce Solution has helped us enter and make a great impact in the e-commerce space. The team’s commitment in testing, learning and modifying on-the-go is also the right approach in this fast changing industry”

People Behind Synagie

Lim Chuan Poh

Non-Executive Chairman and Independent Director

He has spent more than 20 years in the civil service before joining Singtel, and serving in several key management positions. Last served as CEO of Singtel International before retiring.

Chue En Yaw

Independent Director

He is currently the Managing Director, Head of Private Equity Funds, of Azalea Investment Management Pte. Ltd. He has more than 20 years of experience in accounting, private equity and investment funds.

Koh Chia Ling

Independent Director

He is currently the managing director of OC Queen Street LLC. >20 years of legal experience in intellectual property, media and technology, cybersecurity, privacy, risk and compliance matters.

Clement Lee

Executive Director and CEO

A Co-Founder and CEO of Synagie since the Group’s inception in 2014. Responsible for general management & business development for the Group. >20 years experience in the lifestyle, entertainment sector.

Olive Tai

Executive Director

A Co-Founder of Synagie, she is responsible for the operations of the Group’s E-commerce and E-logistics businesses in South East Asia. >20 years of experience in the FMCG industry in Asia.

Zanetta Lee

Executive Director

A Co-Founder of Synagie, she oversees the Group’s growth, business development, corporate affairs and heads up the Insurtech segment. >15 years of experience in automotive & retail sector.